December 9, 2024 - Gaston County, NC - John Searby, Chief Executive Officer of Catawba Riverkeeper and Daniel Stowe Botanical Garden, accepted the award on behalf of both organizations at the NCTIA Awards Banquet on Thursday, December 5, 2024.

In October 2023, Catawba Riverkeeper and Daniel Stowe Botanical Garden entered a unique shared services collaboration which allows the organizations to share administrative resources to reduce overhead, create economies of scale, and work closely on shared programmatic areas of emphasis such as environmental education and outdoor recreation. This collaboration strengthens both organizations and provides a unique case study for sustainable tourism.

Through their joint efforts, visitors to Gaston County gain access to a richer, more immersive experience, which appeals to diverse audiences from nature lovers and families to eco-conscious travelers, adding a meaningful dimension to Gaston County tourism.

With a shared focus on environmental education, the partnership encourages locals and tourists alike to understand and appreciate the region’s ecosystems. By providing science-based information, interactive exhibits, and nature trails, they’re inspiring guests to become active participants in conservation, reinforcing the message that Gaston County is a destination that values and protects its natural assets.

Catawba Riverkeeper and Daniel Stowe Botanical Garden exemplify what tourism excellence should look like: a blend of educational value, sustainability, community impact, and memorable visitor experiences. They’re setting a high standard for Gaston County tourism, making them truly worthy of recognition for their achievements and dedication to making Gaston County a destination of choice for tourists and locals alike.

"Congratulations to the entire Catawba Riverkeeper/Daniel Stowe Botanical Garden team, said Michael Applegate Director of Gaston County Parks, Recreation and Tourism, your many outstanding contributions to our local tourism community over the years make you an extremely deserving recipient of this prestigious award." Michael Applegate, Director of Parks, Recreation and Tourism